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熟年世代新傳媒與老人自我形象及社會角色建構的關係─ 報紙、電視、電腦與網際網路所傳播之象徵系統對老人參與社會組織之影響
作者:蔡琰、臧國仁
  本研究旨在討論,新傳播媒體隨著科技進步如何再現老人,包括電腦與網際網路新媒介所剪輯播送的新聞故事如何影響老人之社會形象評估。例如,在新媒介世代中,老人是否受到媒介組織影響而普遍改變社會自我價值與個人角色認同?在社會模控理論和組織化理論所描繪的「互動架構」下,老人與新媒介雙方是否都會受到敘事方式影響而改變組織內涵?在組織傳播互動現象中,老人及新媒介又如何共同推移包含兩者之社會組織?
  簡言之,本提案試圖探討新傳媒與老人自我形象及社會角色建構的關係,關切報紙、電視、電腦與網際網路所傳播之老人象徵符號是否影響老人參與社會組織。本研究不僅關注新媒介之傳播形式與老人之接收問題,更有意延續過去研究興趣而在未來時間裡觀察新媒介、老人兩個系統(社會組織)是否能夠藉著敘事象徵符號進行溝通行為、是否相互瞭解對方組織,藉此完成彼此存續之問題。
  總之,本案擬以三年時間研究新媒介與老人、老人及媒介組織間如何相互溝通以促進組織化之問題,兼及討論老人與新媒介持續互動所衍生之社會自生現象。
關鍵詞:老人學、敘事學、社會模控理論、組織化

The Influence of Symbolic Realism in New Media upon the Elderly in Constructing Their Self Image and Social Role
Yean Tsai & Kuo-Jen Tsang
The age of New Media has arrived and is surely to be here to stay. Contents and forms of movies, televisions, games, computers and Internets are all integrated through the help of advanced technology, but how the elderly is represented in such New Media? Have they (the elderly) been able to receive any information, message, knowledge, or entertainment through the new media channel? In viewing the society as a large cybernetic system, what will be the future possible interaction between the elderly and the content of New Media?
It is proposed here to study whether the narrative content in the age of New Media is still 「appropriate」 for the elderly, particularly whether the self image and social role of the elderly are changed following the use of Internet. In addition, whether the symbolic content in such an electronic media reflect the new face of the elderly after they take a more active role in society.
This current research proposes to take three years to access valuable information on three themes: 1. narrative communications between the elderly and the New Media; 2. the organizing process between the abovementioned two systems in time; 3. the autopoiesis function of the elderly and New Media in a society.
Key words:gerontology, New Media, narrative, organizing, sociocybernetics
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