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情感與記憶在老人接收新聞訊息的角色
作者:蔡琰、臧國仁
本文延續作者過去有關老人傳播之理論探索,思辨「情感」與「記憶」如何影響老人之訊息接收以及新聞訊息又如何與老人生活及認知產生關係。作者們認為,老人與媒介訊息互動較強的部分是媒體所中介之情感,而情感與記憶相關。
透過深訪20位台灣都會區老人,本研究發現個人與社會之互動不能完全用以解釋老齡閱聽眾與社會間的訊息交換關係,如老人並不認為新聞所轉介的老人生活符合其所認知的「真相」,媒介也不盡然提供老人所需資訊。換言之,一般傳播媒介缺少適合老人的內容,本研究因此建議傳播媒介重視老齡閱聽眾市場,提供「家庭」與「健康」兩個主題。
本研究部分肯定了老人情感因素較理性記憶更能左右老人對新聞類型/內容的選擇,亦發現受訪老人出於「關心」其他老人與尋求新聞提供的「趣味」等因素而多選取閱讀有關「老人」的新聞,少去閱讀政治、經濟、國際等新聞類目,且其閱讀新聞時的情感反應強度與資訊記憶量呈正相關(愈喜歡就愈記得多相關細節)。
關鍵詞:老人、情感、記憶、新聞

Roles of Emotion and Memory for the Elderly in Reading News Stories
Yean Tsai & Kuo-Jen Tsang
A proposed communication theory on the interaction between news stories and elderly people in Taiwan urban areas is examined. Twenty subjects aged from 65 to 85 are interviewed and tested on their reactions toward different local news.
It is observed that social interaction theory which supports mutual growth and change among participants does not necessarily reflect general communication acts among the studied. Neither the media reflects a reliable image on the aged nor do the elderly people take messages from newspaper seriously. It is reported by the subjects that more stories on families and health are needed by the population.
The current study also surveys roles of emotion and memory when news stories are read by the subjects. It is found that emotion plays an important part in helping subjects decide which stories to read. Caring for other old people and amusement are reported as main reasons to choose reading materials.
Finally, emotion reaction towards a news story is related to the amount of information which a subject can remember after reading the news.
Key words:gerontology, news, emotion, memory
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